Co-Creation

Strategy and Leadership

Building a Culture of Co-Creation at Mahindra - in Strategy & Leadership

slcover

Venkat Ramaswamy and Naveen Chopra. 2014. “Building a Culture of Co-Creation: at Mahindra.” Strategy and Leadership 42 (2), 12-18.


See also:
Mahindra and Ross School Global Program for Management Development (GPMD): Building a Culture of Co-Creation




View/Download

Venkat Ramaswamy - How Value Co-Creation With Stakeholders is Transformative For Producers, Consumers, and Society - in Strategy & Leadership

slcover

Part Two of an Interview in the Special Issue of
Strategy and Leadership on Understanding and Implementing Value Co-Creation, on the Tenth Anniversary of The Future of Competition.








View/Download

Venkat Ramaswamy - A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - in Strategy & Leadership

slcover

Interview in the Special Issue of
Strategy and Leadership on The Value Co-Creation Innovation, on the Tenth Anniversary of The Future of Competition.








View/Download

Strategy and Co-Creation Thinking - in Strategy & Leadership

slcover

Venkat Ramaswamy and Kerimcan Ozcan. 2013. "Strategy and Co-Creation Thinking." Strategy and Leadership 41 (6): Special Issue: The Value Co-Creation Innovation.


Winner of the 2013 Outstanding Paper Award.




View/Download

Competing through Co-Creation: Innovation at Two Companies


slcover

Ramaswamy, Venkat. 2010. "Competing through Co-Creation: Innovation at Two Companies." Strategy and Leadership 37 (2): 32-37.








View/Download

Leading the Transformation to Co-Creation of Value

Screen shot 2010-07-25 at 11.17.21 PM
Ramaswamy, Venkat. 2009. "Leading the transformation to co-creation of value." Strategy & Leadership no. 37 (2):32-37.
Screen Shot 2013-07-09 at 12.51.13 PM


Winner of the Emerald Literati Award for Outstanding Article.







View/Download

Co-Creating Value through Customers' Experiences - The NIKE Case


slcover

Ramaswamy, Venkat. 2008. "Co-Creating Value through Customers' Experiences - The NIKE Case." Strategy and Leadership 36 (5): 9-14.









View/Download

Co-Creating Unique Value With Customers

S&L_foc


C. K. Prahalad and Venkat Ramaswamy (2004), “Co-Creating Unique Value With Customers”,
Strategy & Leadership, 32, 3.







View/Download