Co-Creation

Harvard Business Publishing

Building a Co-Creative Performance Management System

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Ramaswamy, Venkat and Francis Gouillart. 2011. "Building a Co-Creative Performance Management System", Balanced Scorecard Report, 13 (2), March-April.


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Co-Creating Strategy with Experience Co-Creation

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Venkat Ramaswamy and Francis Gouillart, 2008. Co-Creating Strategy with Experience Co-Creation, 10, 4, July-August. Balanced Scorecard Report.

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