C. K. Prahalad, M.S. Krishnan. and Venkat Ramaswamy (2003). Manager as Consumer - The Essence of Agility. The ICFAI Journal of Managerial Economics. August. 1, 1.
Prahalad, C. K., and Venkat Ramaswamy. 2003. "The New Frontier of Experience Innovation." MIT Sloan Management Review no. 44 (4):12-18.
Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice.