Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
InformationWeek

Consumer Centricity

Screen Shot 2013-07-02 at 3.03.33 PM

Prahalad, C. K., Venkat Ramaswamy, and M. S. Krishnan, “Consumer Centricity,”
Information Week, April 10, 2000.

Invited article featured in Information Week cover story.



IW





View/Download