Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
2009

Co-Creation of Value - Innovation in Brazil

Screen Shot 2013-09-25 at 5.06.41 PM

Ramaswamy, Venkat and Andre Coutinho. 2009. "Co-Creation of Value: Innovation in Brazil", Symnetics Report (May).


View/Download

Are You Ready for the Co-Creation Movement? - IESE Insights

Screen Shot 2013-07-09 at 6.56.33 PM
Ramaswamy, Venkat. 2009. "Are You Ready for the Co-Creation Movement?". IESE Insights, Third Quarter (2), 29-35.









View/Download

Co-creation of Value - Towards an Expanded Paradigm of Value Creation


ccvstgallen

Ramaswamy, Venkat. 2009. "Co-creation of value - towards an expanded paradigm of value creation."
Marketing Review St. Gallen no. 26 (6):11-17.



View/Download

Co-Creating Strategic Risk-Return Management


05_2009_cover

Frigo, Mark L., and Venkat Ramaswamy. 2009. "Co-Creating Strategic Risk-Return Management."
Strategic Finance (May): 25–33.










View/Download

Leading the Transformation to Co-Creation of Value

Screen shot 2010-07-25 at 11.17.21 PM
Ramaswamy, Venkat. 2009. "Leading the transformation to co-creation of value." Strategy & Leadership no. 37 (2):32-37.
Screen Shot 2013-07-09 at 12.51.13 PM


Winner of the Emerald Literati Award for Outstanding Article.







View/Download