Co-Creation

2009

Co-Creation of Value - Innovation in Brazil

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Ramaswamy, Venkat and Andre Coutinho. 2009. "Co-Creation of Value: Innovation in Brazil", Symnetics Report (May).


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Are You Ready for the Co-Creation Movement? - IESE Insights

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Ramaswamy, Venkat. 2009. "Are You Ready for the Co-Creation Movement?". IESE Insights, Third Quarter (2), 29-35.









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Co-creation of Value - Towards an Expanded Paradigm of Value Creation


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Ramaswamy, Venkat. 2009. "Co-creation of value - towards an expanded paradigm of value creation."
Marketing Review St. Gallen no. 26 (6):11-17.



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Co-Creating Strategic Risk-Return Management


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Frigo, Mark L., and Venkat Ramaswamy. 2009. "Co-Creating Strategic Risk-Return Management."
Strategic Finance (May): 25–33.










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Leading the Transformation to Co-Creation of Value

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Ramaswamy, Venkat. 2009. "Leading the transformation to co-creation of value." Strategy & Leadership no. 37 (2):32-37.
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Winner of the Emerald Literati Award for Outstanding Article.







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