Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
2016

Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications

505550

Ramaswamy, Venkat and Kerimcan Ozcan (2016), "Brand Value Co-Creation in a Digitalized World: An Integrative Framework and Research Implications," International Journal of Research in Marketing, 33 (1), 93-106.


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