Co-Creation

2016

Integrating Strategic Risks in Managing Co-Creative Enterprises

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Frigo, M., Læssøe, H., & Ramaswamy, V. (2015). “Integrating Strategic Risks in Managing Co-Creative Enterprises,” Journal of Enterprise Risk Management, 1(1).


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Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications

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Ramaswamy, Venkat and Kerimcan Ozcan (2016), "Brand Value Co-Creation in a Digitalized World: An Integrative Framework and Research Implications," International Journal of Research in Marketing, 33 (1), 93-106.


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