Co-Creation

2005

Co-Creating Experiences - TMTC Journal of Management

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Ramaswamy, Venkat. 2005. "Co-Creating Experiences.” TMTC Journal of Management July:6-14.


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Experience Co-Creation - The New Frontier of IT - Leading Edge Forum

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Ramaswamy, Venkat (2005), "Experience Co-Creation: The New Frontier of IT", Leading Edge Forum Journal.

Thanks to David Moschella and Doug Neal.

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Software Product Assessment Based on Customer Inputs: Metrics and Managerial Implications

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Damien, Paul, Mayuram S. Krishnan, Mary C. Meyer, and Venkatram Ramaswamy (2005), “Software product assessment based on customer inputs: metrics and managerial implications,” International Journal of Services and Operations Management, 1, 1, 44-55.




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