Co-Creation

2011

The Power of Co-Creation

wharton

Ramaswamy, Venkat (2011), "The Power of Co-Creation," Wharton MACK Institute.
Innovation through Co-Creation Conference, Keynote Summary.


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Plataforma->CoCriação->desenvolvimento

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Ramaswamy, Venkat (2011), "Plataforma->CoCriação->desenvolvimento," HSM Magazine.







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Building a Co-Creative Performance Management System

balanced-scorecard-report-co-creative-performance-management-system
Ramaswamy, Venkat and Francis Gouillart. 2011. "Building a Co-Creative Performance Management System", Balanced Scorecard Report, 13 (2), March-April.


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Co-Creating Development


development_outreach

Ramaswamy, Venkat. 2011a. "Co-Creating Development." Development Outreach 13 (2): 38-43.










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It's about Human Experiences . . . and Beyond, to Co-Creation


IMM

Ramaswamy, Venkat. 2011b. “It's about Human Experiences . . . and Beyond, to Co-Creation." Industrial Marketing Management 40 (2): 195–96.










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