Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
Journal of Institutional and Theoretical Economcis

On the Role of Social Asset Specificity in Channel Integration

jite

Majumdar, Sumit and Venkatram Ramaswamy (1994), "On the Role of Social Asset Specificity in Channel Integration," Journal of Institutional and Theoretical Economics, 150, 2 (June), 375-400.


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