Co-Creation

1997

Modeling Methods for Discrete Choice Analysis

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Ben-Akiva, Moshe, Daniel McFadden, Makoto Abe, Ulf Bockenholt, Denis Bolduc, Dinesh Gopinath, Takayuki Morikawa, Venkatram Ramaswamy, Vithala Rao, David Revelt, and Dan Steinberg (1997), “Modeling Methods for Discrete Choice Analysis,” Marketing Letters, 8, 3, 273-286.





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Evolutionary Preference Segmentation with Panel Survey Data - An Application to New Products

ijrm
Ramaswamy, Venkatram (1997), “Evolutionary Preference Segmentation with Panel Survey Data: An Application to New Products,” International Journal of Research in Marketing, 14, 1, 57-80. Finalist for Best IJRM Paper in 1997.

Received an Honorable Mention for Best Paper.




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