Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
1998

An Empirical Analysis of Customer Satisfaction for Intranet Marketing Systems

dss

Krishnan, Mayuram and Venkatram Ramaswamy (1998), “An Empirical Analysis of Customer Satisfaction for Intranet Marketing Systems,” Decision Support Systems, 24, 45-54.







View/Download

Latent Segmentation Models

mr

Cohen, Steven H. and Venkatram Ramaswamy (1998), “Latent Segmentation Models,” Marketing Research, 10, 2 (Summer), 14-21.


View/Download

Coupon Characteristics and Redemption Intentions - A Segment-level Analysis

pm

Ramaswamy, Venkatram and Srini S. Srinivasan (1998), “Coupon Characteristics and Redemption Intentions: A Segment-level Analysis,” Psychology and Marketing, 15 (1), 59-80.



View/Download