Co-Creation

1998

An Empirical Analysis of Customer Satisfaction for Intranet Marketing Systems

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Krishnan, Mayuram and Venkatram Ramaswamy (1998), “An Empirical Analysis of Customer Satisfaction for Intranet Marketing Systems,” Decision Support Systems, 24, 45-54.







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Latent Segmentation Models

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Cohen, Steven H. and Venkatram Ramaswamy (1998), “Latent Segmentation Models,” Marketing Research, 10, 2 (Summer), 14-21.


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Coupon Characteristics and Redemption Intentions - A Segment-level Analysis

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Ramaswamy, Venkatram and Srini S. Srinivasan (1998), “Coupon Characteristics and Redemption Intentions: A Segment-level Analysis,” Psychology and Marketing, 15 (1), 59-80.



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