Co-Creation

Ross School of Business

Rethinking Comparative Advantage: Embracing Co-Creation Experiences in Economics

rsb

Chakrabarti, Avik and Venkat Ramaswamy. 2013. “Rethinking Comparative Advantage: Embracing Co-Creation Experiences in Economics.” Working Paper. Ross School of Business, November.



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Think of Customers as Collaborators

Screen Shot 2013-07-07 at 3.49.50 PM Venkat Ramaswamy 2000. "Think of Customers as Collaborators". Dividend Spring.



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