Co-Creation

Journal of Marketing

Offerings as Digitalized Interactive Platforms - A Conceptual Framework and Implications

jm

Ramaswamy, Venkat and Kerimcan Ozcan (2018), "Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications," Journal of Marketing, xxx (xxx), xxx-xxx.


View/Download

Competitive Marketing Behavior in Industrial Markets - Journal of Marketing

jm
Ramaswamy, Venkatram, Hubert Gatignon, and David J. Reibstein (1994), "Competitive Marketing Behavior in Industrial Markets," Journal of Marketing, 58 (April), 45-55.


View/Download