Co-Creation

Management Science

Customer Satisfaction for Financial Services - The Role of Products, Services, and Information Technology

mgmtsci


Krishnan, Mayuram, Venkatram Ramaswamy, Mary C. Meyer, and Paul Damien (1999), “Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology,” Management Science, 45 (September), 1194-1209.








View/Download

A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis

mgmtsci


Ramaswamy, Venkatram, Eugene W. Anderson, and Wayne S. DeSarbo (1994), " A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis," Management Science, 40 (March), 3, 405-417.








View/Download