Co-Creation

International Journal of Research in Marketing

Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications

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Ramaswamy, Venkat and Kerimcan Ozcan (2016), "Brand Value Co-Creation in a Digitalized World: An Integrative Framework and Research Implications," International Journal of Research in Marketing, 33 (1), 93-106.


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Evolutionary Preference Segmentation with Panel Survey Data - An Application to New Products

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Ramaswamy, Venkatram (1997), “Evolutionary Preference Segmentation with Panel Survey Data: An Application to New Products,” International Journal of Research in Marketing, 14, 1, 57-80. Finalist for Best IJRM Paper in 1997.

Received an Honorable Mention for Best Paper.




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Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm - International Journal of Research in Marketing

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Bucklin, Louis P., Venkatram Ramaswamy, and Sumit Majumdar (1996), “Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm,” International Journal of Research in Marketing, 13, 1, (February) 73-87.






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