Co-Creation

Harvard Business Review

How CEOs can Fix Capitalism


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Essay in the Harvard Business Review eBook, published July 2013.



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CEOs Must Engage All Stakeholders


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Ramaswamy, Venkat and Kerimcan Ozcan. 2012. "CEOs Must Engage All Stakeholders." Harvard Business Review OnPoint (Fall): 10-11.



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CoCriando O Futuro

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Ramaswamy, Venkat (2012). "CoCriando O Futuro." Harvard Business Review Brasil 90 (6): 20-29.









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Building the Co-Creative Enterprise-Harvard Business Review

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Ramaswamy, Venkat, and Francis J. Gouillart. "Building the Co-Creative Enterprise." Harvard Business Review no. 88 (10):100-109, 2010.

A “Big Idea” article.
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Harvard Business Review on Customer Relationship Management

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Features the article, ‘Co-opting Customer Competence”, by C. K. Prahalad and Venkatram Ramaswamy.

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Co-opting Customer Competence (Japanese version)

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Prahalad, C. K., and Venkat Ramaswamy. 2000. "Co-opting Customer Competence." Harvard Business Review no. 78 (1):79-87. 

Japanese version of the bestselling Harvard Business Review article that introduced the revolutionary concept of “Co-Creation” with customers.
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Co-opting Customer Competence

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Prahalad, C. K., and Venkat Ramaswamy. 2000. "Co-opting Customer Competence." Harvard Business Review no. 78 (1):79-87. 

This article introduced the revolutionary concept of “Co-Creation” with customers.

Harvard Business Review Bestseller.


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