Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
1988

A New Stochastic Ultrametric Tree Unfolding Methodology for Assessing Competitive Market Structure and Deriving Market Segments

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DeSarbo, Wayne S., Geert De Soete, Douglas Carroll, and Venkatram Ramaswamy (1988), "A New Stochastic Ultrametric Tree Unfolding Methodology for Assessing Competitive Market Structure and Deriving Market Segments,"  Applied Stochastic Models and Data Analysis, 4 (September), 185-204.


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