Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
Journal of Direct Marketing

CRISP Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing

jdm

DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), "CRISP: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing," Journal of Direct Marketing, 8, 3 (Summer), 7-20.


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