Co-Creation

2010

Building the Co-Creative Enterprise-Harvard Business Review

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Ramaswamy, Venkat, and Francis J. Gouillart. "Building the Co-Creative Enterprise." Harvard Business Review no. 88 (10):100-109, 2010.

A “Big Idea” article.
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CoCriacao Made in Brazil


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Andre Coutinho and Venkat Ramaswamy, 2010. "CoCriacao Made in Brazil." DOM (Mar-June, 11). 17-23.










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Competing through Co-Creation: Innovation at Two Companies


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Ramaswamy, Venkat. 2010. "Competing through Co-Creation: Innovation at Two Companies." Strategy and Leadership 37 (2): 32-37.








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