Co-Creation

Marketing Research

Latent Segmentation Models

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Cohen, Steven H. and Venkatram Ramaswamy (1998), “Latent Segmentation Models,” Marketing Research, 10, 2 (Summer), 14-21.


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Making CSM a Power Tool

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Ryan, Michael J., Thomas Buzas, and Venkatram Ramaswamy (1995), “Making CSM a Power Tool”, Marketing Research, 7, 3 (Summer), 11-16.


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