Co-Creation

Choice Menus for Mass Customization - An Experimental Approach for Analyzing Customer Demand with an Application to a Web-based Information Service

jmr

Liechty, John, Venkatram Ramaswamy, and Steven H. Cohen (2001), “Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-based Information Service,” Journal of Marketing Research, May, 183-196.



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