Co-Creation

Leading the Transformation to Co-Creation of Value

Screen shot 2010-07-25 at 11.17.21 PM
Ramaswamy, Venkat. 2009. "Leading the transformation to co-creation of value." Strategy & Leadership no. 37 (2):32-37.
Screen Shot 2013-07-09 at 12.51.13 PM


Winner of the Emerald Literati Award for Outstanding Article.







View/Download